What this is
This is a limited-run collaboration pop-up shop celebrating the 1st anniversary of the anime series Magical Girl Witch Trials, held under the title 'Magical Girl Witch Trials × h.NAOTO ～ The Nightmare Goes On ― 1st Anniversary ～'. The event brings together the dark, gothic world of the series with h.NAOTO, one of Japan's most iconic gothic and decadent fashion brands, led by designer Naoto Hirooka. Hirooka has created exclusive collaboration outfits for the series' characters, rendered in newly drawn illustrations produced specifically for this event. Exclusive merchandise featuring these illustrations will be sold at both the Yurakucho and Kobe venues, alongside special lottery projects where visitors can win original prizes.
Who should go
This event is ideal for fans of Magical Girl Witch Trials who want to celebrate the series' first anniversary with exclusive merchandise and immersive gothic aesthetics. Lovers of Japanese alternative fashion — particularly those familiar with h.NAOTO's dark, lace-and-leather aesthetic — will find the collaboration outfits and visuals genuinely compelling. Anime merchandise collectors and gothic subculture enthusiasts will feel right at home browsing the limited goods. Arrive early in the run to avoid sellouts on popular items, as collaboration merchandise at pop-up shops tends to disappear quickly.
Good to know
Entry to the shop floor is free, but popular collaboration merchandise typically sells out within the first few days — visiting on opening weekend or early in the run is strongly advised. Payment at pop-up event shops in Japan is often cash-preferred, so carry yen; some venues accept IC cards or credit cards but this is not guaranteed. The lottery for original prizes is a common feature at Japanese anime collaboration shops and usually requires purchasing a set number of items or paying a fixed fee per draw — check the official website for exact lottery rules before visiting. The Kobe venue is closed on Wednesday, August 19, so plan your visit around that closure.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.