What this is
A limited-run pop-up shop dedicated to the early-2000s magical girl anime Mermaid Melody Pichi Pichi Pitch, selling an exclusive line of 'Marine Look' themed merchandise across two cities. The goods lean heavily into collectible blind-box culture — hologram can badges, clear cards, glitter acrylic coasters, and acrylic stands are all sold randomly, meaning you won't know which character design you're getting until you open it. Tokyo runs first at Shinjuku Marui Annex, followed by an Osaka leg at Abeno Hoop.
Who should go
Fans of Mermaid Melody Pichi Pichi Pitch, particularly those who grew up with the series in the early 2000s. Collectors drawn to blind-box merchandise and holographic or glitter-finish goods will find plenty to chase here.
Good to know
The Tokyo venue, THE Chara SHOP on the 6th floor of Shinjuku Marui Annex, is a dedicated character goods retail space inside a major department store — card payment is generally accepted, and the environment is air-conditioned and comfortable. Pop-up shops of this type in Marui buildings do not require tickets or reservations; entry is free and you simply browse and purchase. Stock for blind-box items is not replenished once sold out, so visiting early in the run is strongly recommended for the widest selection. The Osaka venue, Abeno Hoop, is a shopping mall directly connected to Tennoji Station, making it very easy to reach. No pre-registration or advance purchase system is listed, so all buying is done in person at the shop.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.