What this is
Kohei Horikoshi's special illustration — originally drawn for Chapter 429 of the manga and the 10th anniversary of the serialization — gets adapted into an anime visual and plastered across a dedicated pop-up merchandise shop. The bones store POPUP celebrates a decade of the My Hero Academia anime with original goods featuring Deku and the main cast dressed in suits, touring first through SHIBUYA109 in Tokyo, then Animate Umeda in Osaka. Goods are also available via the bones store online shop during the Tokyo event window, so international fans who can't make it in person aren't entirely left out.
Who should go
My Hero Academia fans, particularly those who followed the manga through to its finale and want commemorative goods tied to that final chapter's iconic illustration. Casual anime shoppers browsing SHIBUYA109 or Animate Umeda may find it worth a look, but the appeal is squarely for dedicated series fans.
Good to know
Entry to the pop-up is free — you only pay for goods you purchase, so there's no ticket to buy in advance. Payment at SHIBUYA109 and Animate Umeda stores typically accepts major credit cards including foreign Visa and Mastercard, though having some cash (yen) as backup is always wise at pop-up merchandise counters. The bones store online shop runs concurrently with the Tokyo event (Sep 12–27, closing at 23:59 JST) and is a practical option for visitors who miss the in-person dates — check whether international shipping is available directly on the bones store site. SHIBUYA109 is a large multi-floor fashion and pop-culture building; the pop-up is on the 8th floor (DISP!!!), so head straight up rather than browsing lower floors first if queues form. Popular character goods and limited items tend to sell out within the first weekend, so an early Saturday morning visit is strongly recommended.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.