What this is
The My Hero Academia DIY Fair 2026 is a month-long retail event held at Hands stores across Japan to celebrate the 10th anniversary of the My Hero Academia anime broadcast. The fair features exclusive merchandise showcasing newly drawn visuals of beloved characters — including Izuku Midoriya, Katsuki Bakugo, Shoto Todoroki, Eijiro Kirishima, Toru Hagakure, and Shota Aizawa — reimagined in DIY and craft-themed scenarios. A second wave of items launches on August 7, 2026, giving fans reason to visit more than once during the campaign period. My Hero Academia is one of the most globally successful shonen anime franchises of the past decade, making this anniversary fair a significant event for the international fan community.
Who should go
This event is ideal for My Hero Academia fans of all ages, from longtime followers of the manga and anime to newer viewers who discovered the series through streaming. Collectors will appreciate the exclusive merchandise and the random postcard incentive, which encourages multiple purchases to complete the full set of eight designs. Casual anime fans browsing Hands stores will also find the themed goods a fun souvenir opportunity. Arrive early in the campaign period for the best product selection, as popular character items tend to sell out quickly at these types of fairs.
Good to know
No ticket is required — simply visit any participating Hands or Hands Be store during the campaign period. The postcard gift promotion (one random card per ¥2,000 tax-included spend) is a common mechanic at Japanese anime retail fairs; you cannot choose your design, so budget for multiple purchases if you want to collect all eight. Popular character items — especially Bakugo and Midoriya — tend to disappear fast at the start of these campaigns, so visiting on or close to July 24 gives you the best chance at full stock. A second product wave launches August 7, which may bring new designs or restocks. Hands stores generally accept major credit cards including foreign-issued Visa and Mastercard, and some locations have English-speaking staff at larger urban branches.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.