What this is
My Teen Romantic Comedy SNAFU (Yahari Ore no Seishun Love Comedy wa Machigatteiru, also known as OreGairu) is a beloved light novel and anime series that ran from 2011 to 2019, following the cynical high schooler Hachiman Hikigaya and his complicated relationships with classmates Yukino and Yui. To celebrate the franchise's 15th anniversary, a nationwide POP UP SHOP tour is being launched across Japan in 2026, beginning at Seibu Shibuya in September before expanding to Sogo Chiba and additional venues. The shops will feature exclusive commemorative merchandise illustrated by Ponkan⑧, the original character designer whose artwork is iconic to the series. This kind of touring pop-up shop is a major event for anime fans, offering limited-edition goods unavailable through regular retail channels.
Who should go
This event is ideal for fans of the OreGairu series who want to get their hands on exclusive 15th anniversary merchandise illustrated by the original character designer. Collectors of anime goods, light novel readers, and anyone with a nostalgic connection to the series will find this a worthwhile visit. The pop-up shop format means a curated, immersive retail experience rather than a passive spectator event, so it suits participatory shoppers. Arrive early in the run to get the best selection of merchandise, as popular items tend to sell out quickly at these events.
Good to know
Entry to the pop-up shop itself is free, but exclusive merchandise sells fast — especially illustrated goods by Ponkan⑧, which are the headline draw of this 15th anniversary tour. Seibu Shibuya is a large department store directly connected to Shibuya Station, making it very easy to reach from central Tokyo. Pop-up shops within Seibu are typically located on a specific floor announced closer to the event date — check the official website or the store's floor guide on arrival. Payment at department store pop-up shops in Japan usually accepts major credit cards including foreign-issued Visa and Mastercard. Additional venue and product lineup details will be announced in stages, so following the official website or social media channels is the best way to stay updated.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.