What this is
Freshly drawn 'Exorcist' concept illustrations give this Natsume's Book of Friends Animate Fair a distinct visual identity separate from standard merchandise campaigns. Running across Animate stores nationwide and the Animate Online Store from September 12–27, 2026, it offers advance sales of can badges, illustration cards, acrylic cards, acrylic stands, and Nyanko-sensei goods. Spend ¥1,100 or more on eligible items and you receive one random postcard from six designs, with store-exclusive and AMNIBUS-exclusive BOX purchase bonuses also planned.
Who should go
Dedicated Natsume's Book of Friends fans who collect merchandise or want the limited Exorcist-themed goods before they sell out. Casual anime shoppers browsing Animate will find it easy to participate, but the appeal is narrow — this is squarely for the existing fanbase.
Good to know
Online reservations via the Animate Online Store open June 18, 2026 — foreign credit cards are generally accepted on the Animate Online Store, though a Japanese shipping address is required for physical delivery; consider using a package forwarding service if ordering from abroad. AMNIBUS sales begin on September 12 and also ship internationally to select regions, making it a convenient option for overseas fans. In-store stock at physical Animate locations is typically limited and sells quickly on opening day, so arriving early or pre-ordering is strongly advised. The random postcard bonus is one per ¥1,100 spent, so consolidating purchases in a single transaction maximises your pulls.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.