What this is
This is a limited-time pop-up shop celebrating the debut of the official 'Natsume's Book of Friends' Epos Card, a collaboration between the beloved anime/manga series and Epos Card (a major Japanese credit card brand). The shop tours multiple locations across Japan from June through August 2026, starting at Yurakucho Marui in Tokyo. Visitors can purchase exclusive merchandise featuring newly drawn illustrations, view standing display panels, and participate in a purchase lottery. The event also promotes two card designs — 'Nyanko Sensei and Hanatebako' and a Sound Theatre edition — with the former including a charitable donation feature benefiting Hitoyoshi City in Kumamoto Prefecture.
Who should go
This event is ideal for fans of 'Natsume's Book of Friends' who want to get their hands on exclusive, limited-edition merchandise unavailable anywhere else. Collectors of anime goods and Epos Card holders will find particular value here, as card members receive special bonuses. The relaxed, free-entry format inside a department store makes it accessible and low-pressure for casual fans too. Arrive early on opening day or weekends, as numbered tickets may be distributed during busy periods.
Good to know
Entry to the shop is free, but numbered tickets may be distributed during peak times — arriving right at opening (11:00 for most venues) is the safest strategy, particularly on the first day and weekends. The purchase lottery for limited goods will likely require you to be present in person; check the official website for exact lottery procedures before visiting. Merchandise purchases can typically be made by cash or card at Marui department stores, which are generally card-friendly. If you're interested in the Epos Card membership campaign, staff on-site can assist with applications, though the process is primarily in Japanese. Member bonuses are shipped at a later date, so non-Japanese visitors should confirm whether overseas shipping is available before signing up.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.