What this is
This is a limited-time collaboration campaign between the new Keroro Gunso theatrical film — 'New Theatrical Version☆Keroro Gunso: Revival and the Immediate Crisis of Earth's Destruction!' — and Lawson convenience stores across Japan. Running from June 23 to July 6, 2026, the campaign ties in with the film's release and offers fans exclusive collectible merchandise and bonus items. Customers who purchase three qualifying snack products in a single transaction receive a free original clear sheet, available in five different designs featuring the Keroro Platoon. Additional merchandise including trading can badges and trading acrylic keychains will be sold, alongside special projects like Lawson Print and Ichiban Kuji.
Who should go
This campaign is ideal for fans of the long-running Keroro Gunso (Sgt. Frog) anime and manga franchise, as well as collectors of anime convenience store merchandise. It's also a fun stop for families with children who enjoy the series, or anime tourists looking to experience Japan's unique conbini collaboration culture. The nationwide availability at all Lawson stores makes it accessible wherever you are in Japan. Note that bonus items and merchandise are available only while supplies last, so visit early in the campaign period to avoid missing out.
Good to know
The clear sheet bonus requires purchasing three eligible snack items simultaneously — check the in-store campaign display or ask staff to confirm which products qualify. Ichiban Kuji is a scratch-style lottery sold at the register, typically priced around ¥800–¥1,000 per ticket, and prizes range from small goods to large figures; it ends when all tickets are sold. Trading can badges and acrylic keychains are sold individually or in blind packs and are cash-friendly at any Lawson register. Foreign visitors can use IC cards and most major credit cards at Lawson, though smaller rural branches may be cash-only. Stock is not replenished once sold out, so the first week of the campaign is your best window.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.