What this is
Fans of the BL character-raising mobile game NU: Carnival get a dedicated pop-up merchandise shop running for over two weeks at Shinjuku Marui Annex. The store sells exclusive goods produced with newly drawn illustrations around two themed collections — 'Restraint × Possessive' and 'Petitkoro: Angels and Devils' — including can badges, acrylic stands, holographic ticket-style stickers, and character pics. It's a straightforward merch shop, not an exhibition or interactive experience.
Who should go
Dedicated NU: Carnival players and BL game fans who want limited-edition goods tied to the new illustration themes. Casual visitors with no connection to the game will find little here.
Good to know
Entry to the pop-up floor is free, but goods are sold at fixed prices and popular items may be purchase-limited per person — check the official site or Twitter/X account for any lottery or reservation systems before you go. Shinjuku Marui Annex is a standard department store environment; card payment is generally accepted at the register, but having some yen cash on hand is wise. The 7th floor is easily reached by elevator from the main entrance. Arrive at opening time (typically 11:00) on weekdays to avoid the longest queues, which tend to form on weekends and the opening day.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.