What this is
A pop-up retail event built around Obungu and Friends, a soothing character series that gained a following on social media. Village Vanguard is running a limited-edition merchandise shop inside AEON Mall Tsudanuma south, with a 180 cm 'Obungu Hug Balloon' on display and a dedicated photo spot for visitors.
Who should go
Fans of the Obungu character series and collectors of Japanese social-media-born character merchandise. Families with young children will also find the oversized balloon display and photo spot entertaining.
Good to know
Entry to the event space is free, but limited-edition merchandise will sell out quickly — arriving early in the first week gives the best selection. Full merchandise details will be announced on the official Village Vanguard website, so check there before visiting to confirm what's available. AEON Mall Tsudanuma south is a large shopping mall and accepts both cash and major credit cards throughout. The photo spot with the giant Hug Balloon is likely to be busy on weekends, so weekday visits are recommended for a quieter experience.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.