What this is
Odekake! Pretty Cure Marché 2026 is a limited-time pop-up shop event dedicated to the beloved Pretty Cure (Precure) magical girl anime franchise, held at Entetsu Department Store in Hamamatsu, Shizuoka. The event runs from Saturday, June 27 through Sunday, July 5, 2026, offering fans a curated selection of official Pretty Cure merchandise alongside exclusive Marché original goods. Pretty Cure is one of Japan's longest-running and most popular magical girl anime series, with a devoted fanbase spanning children and adult collectors alike. Pop-up marché-style events like this are a staple of Japanese anime merchandise culture, offering limited-edition items unavailable elsewhere and drawing dedicated fans from across the region.
Who should go
This event is ideal for Pretty Cure fans of all ages — from young children who watch the current series to adult collectors seeking exclusive merchandise. Families with young daughters will find this a particularly exciting outing, as Pretty Cure has been a cornerstone of children's anime in Japan for over two decades. Anime merchandise hunters and figure collectors visiting the Shizuoka or Hamamatsu area during this period should not miss it. Note that weekend dates require advance entry tickets, so plan your visit and apply for tickets well ahead of time.
Good to know
Entry tickets for designated weekend dates are issued via LivePocket — create a free account in advance and note that foreign credit cards are generally accepted on the platform. There is no physical ticket; your QR code on your smartphone is your entry pass, so ensure your phone is charged before arrival. Entetsu Department Store is a large regional department store directly linked to Hamamatsu Station, making it very easy to reach. The 5th floor special venue is a temporary pop-up space, so capacity is limited — this is why timed entry tickets are required on busy weekend dates. Cash is widely accepted at merchandise booths at events like this, though some vendors may accept IC cards; bring yen to be safe.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.