What this is
This is the first-ever collaboration pop-up store between Pingu — the beloved Swiss claymation penguin character — and Hapidanbui, a popular Sanrio character unit featuring Pochacco, Tuxedosam, Kerokerokeroppi, Badtz-Maru, Hangyodon, and Ahiru no Pekkle. The event runs from June 24 to July 6, 2026, across two floors of Laforet Harajuku, with the main merchandise store on the 5th floor and a collaboration café on the 2nd floor. The theme is kakigori (Japanese shaved ice), with all character illustrations depicting the beloved cast enjoying this classic summer treat. It marks a unique crossover between a globally recognized character and a nostalgic Sanrio ensemble, making it a notable moment for fans of both franchises.
Who should go
This event is ideal for fans of Pingu, Sanrio characters, and kawaii culture, as well as collectors of limited-edition character merchandise. It will appeal strongly to millennials who grew up with both Pingu and classic Sanrio characters, as well as younger fans discovering these characters today. The collaboration café adds a fun, immersive dining element that makes it a great outing for friends or couples who enjoy themed food experiences. Arrive early in the event run — the first weekend is likely to see the longest queues and fastest sellouts on popular items.
Good to know
Entry to the pop-up store is free, but popular items — especially die-cut fans and stand clips — tend to sell out within the first few days of a Laforet pop-up event, so an early weekday visit is your best bet. Laforet Harajuku is a cashless-friendly venue and most pop-up stores accept major credit cards including foreign Visa and Mastercard, though having some yen on hand is always wise. The collaboration café on the 2nd floor (MILK MILK MILK!) may operate on a reservation or numbered-ticket system during peak periods — check the official website before visiting to avoid a long wait. The pop-up spans two separate floors, so allow time to visit both the merchandise area on 5F and the café on 2F. Photography policies vary by pop-up operator, but display areas are typically photo-friendly while merchandise walls may have restrictions.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.