What this is
To celebrate Pokémon's 30th anniversary, NEXCO — the company that operates Japan's expressway network — has partnered with the Pokémon franchise to launch a nationwide highway service area campaign running from July 1 to September 30, 2026. Titled 'Travel Around and Meet Them! Pokémon Service Area Journey,' the campaign spans all 234 participating service areas and parking areas managed by NEXCO East, Central, and West Japan. At the heart of the campaign is an original stamp rally where visitors collect unique Pokémon stamps at each location, with completed entries entered into a lottery for exclusive NEXCO x Pokémon prizes including a sticker book, gold medal, and travel outing set. The campaign also features 54 specially designed photo panels across East, Central, and West Japan regions, limited-edition merchandise such as acrylic stands and keychains, and Pokémon HOME travel commemorative medals at select locations. It is a rare nationwide activation that turns a road trip across Japan into a Pokémon-themed adventure.
Who should go
This campaign is tailor-made for Pokémon fans of all ages who are already planning a road trip or driving holiday across Japan during summer 2026. Families travelling by car will find the stamp rally a fun way to keep children engaged during long expressway journeys. Collectors and completionists will be drawn to the exclusive merchandise and lottery prizes unavailable anywhere else. Pokémon HOME users should make sure to stop at eligible locations to claim the rare travel commemorative medals. Download the stamp rally app or check the special website (opening June 26, 2026) before you set off to plan your route efficiently.
Good to know
The stamp rally is conducted at service areas accessible only from the expressway, so you will need to be driving on a NEXCO-managed toll road to participate — you cannot simply walk in from a nearby street. An ETC card is recommended for smooth toll payments, though cash toll booths are also available. The special campaign website opens June 26, 2026 and is the best place to confirm participating locations, stamp rally rules, and prize application details before your trip. Merchandise stocks at individual SA and PA locations will vary and are not guaranteed, so purchasing early in the campaign is advisable. Foreign visitors renting a car in Japan should ensure their rental includes ETC capability if they want the most convenient expressway experience.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.