What this is
Pompompurin — Sanrio's golden retriever pudding dog — turns 30 in 2026, and this pop-up store tour marks the milestone with a 'sweet party' theme featuring the character alongside friends Bagel, Scone, and Muffin. The Nagoya leg runs at Sakae Loft through late July, with Yokohama and Sendai stops following in sequence. Merchandise on offer includes S-size plush toys, mascot figures, lunch tote bags, ballpoint pens with acrylic charms, and flake stickers — all in the anniversary sweet party illustration style.
Who should go
Sanrio fans and Pompompurin collectors, particularly those who want anniversary-exclusive merchandise before it sells out. Families with young children and adult character goods enthusiasts are the core crowd.
Good to know
Entry to the pop-up store is free — you only pay for merchandise you purchase. Sakae Loft is a multi-floor lifestyle and stationery store in central Nagoya's Sakae district, easily reached from Sakae Station. Loft stores accept major credit cards including foreign-issued cards, and some items may also be available via Sanrio's official online shop if stock allows. Queues can form before opening on the first day and on weekends, so a weekday morning visit is recommended. Bring a tote bag as packaging may be minimal, and note that popular anniversary items often sell out well before the event closes.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.