What this is
The POMPOMPURIN 30th Epos Card POP UP STORE 2026 is a travelling pop-up retail event celebrating the 30th anniversary of Sanrio's beloved golden retriever character, POMPOMPURIN. The event is tied to the launch of a newly designed Epos Card featuring the character, blending fan merchandise culture with a financial product promotion. Running in a caravan-style format, the pop-up tours five Marui and Modi department store locations across the greater Tokyo area, including stops at Marui Family Mizonokuchi and Kokubunji Marui. Beyond shopping, each venue features photo spots and a POMPOMPURIN quiz rally, making it an interactive experience rather than a simple retail event.
Who should go
This event is ideal for Sanrio fans, POMPOMPURIN collectors, and anyone who grew up with the character and wants to celebrate its 30-year milestone. The interactive quiz rally and photo spots make it suitable for families with children as well as adult fans who enjoy character merchandise culture. The department store setting keeps the atmosphere casual, bright, and accessible — no prior knowledge of the Epos Card is needed to enjoy the photo opportunities and merchandise browsing. If you're interested in the exclusive lottery items, arrive early and check Epos Card membership requirements in advance.
Good to know
Entry to the pop-up store is free, but exclusive merchandise is available through a lottery system restricted to Epos Card holders — if you want a shot at limited items, inquire about on-site card sign-ups, which also come with event bonuses. Marui Family Mizonokuchi is a short walk from Mizonokuchi Station, and Kokubunji Marui is directly connected to Kokubunji Station, making both venues very easy to reach by train. The pop-up occupies specific floors (4F at Mizonokuchi, 1F at Kokubunji), so head directly to those floors upon arrival to avoid confusion. Merchandise at pop-up events like this tends to sell out quickly on opening weekends, so visiting on a weekday or during the first hour of opening is advisable. Cash and card are typically accepted at Marui facilities, and the stores are air-conditioned — a welcome relief during the July–August summer heat.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.