What this is
The PUMA × Lycoris Recoil POP UP SHOP 2026 is a limited-run retail event celebrating a collaboration between global sportswear giant PUMA and the hit TV anime series Lycoris Recoil. The shop runs from July 2 to July 20, 2026, at the Kinshicho Marui 7F Event Space in Tokyo. Lycoris Recoil, produced by A-1 Pictures and originally aired in 2022, became one of the most popular original anime series of its year, following two girls working at a café that secretly serves as a front for a counter-terrorism agency. This pop-up brings together anime merchandise and streetwear culture, offering exclusive goods featuring newly drawn character illustrations of the protagonists wearing the PUMA collaboration sneakers.
Who should go
This event is ideal for fans of Lycoris Recoil who want to get their hands on exclusive collaboration merchandise unavailable anywhere else. Sneakerheads and streetwear enthusiasts with an interest in anime crossover culture will also find the PUMA collaboration sneaker display compelling. Casual anime fans curious about the growing trend of high-fashion and anime partnerships will enjoy browsing the goods and seeing the sneaker samples up close. Arrive early in the event run — the first weekend typically sees the heaviest crowds and the best stock availability for limited-edition items.
Good to know
Entry to the pop-up shop is free, but exclusive merchandise sells fast at anime collaboration events — plan to visit early in the run to avoid missing limited stock. Kinshicho Marui is directly connected to Kinshicho Station, making it extremely easy to access with no outdoor walking required. The event space is on the 7th floor; take the escalators or elevators from the main entrance. Marui stores generally accept foreign credit cards at their registers, which is convenient for visitors without Japanese yen. As with most pop-up shops in Japan, photography policies may vary — check signage at the venue before taking photos of displays.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.