What this is
The Puyo Puyo and Puyo Puyo Tsu POP UP SHOP is a limited-run retail event celebrating the beloved puzzle game franchise that has been a staple of Japanese gaming culture since the early 1990s. Held at MEDICOS SHOP Shinjuku inside Shinjuku Marui Annex, the pop-up runs from July 17 to August 2, 2026, offering fans exclusive merchandise tied to both the original Puyo Puyo and its iconic sequel Puyo Puyo Tsu. The event features new product releases alongside a special bonus clear card distribution system, rewarding shoppers with collectible cards based on their spending. A venue-exclusive Arle birthday card — celebrating the series' main character — is available for purchases of 3,000 yen or more, making it a particularly appealing stop for dedicated collectors.
Who should go
This event is ideal for fans of the Puyo Puyo franchise, retro puzzle game enthusiasts, and anime merchandise collectors who enjoy hunting for limited-edition items. The atmosphere will be that of a focused, curated retail pop-up — compact, busy, and buzzing with fellow fans. Casual visitors curious about Japanese gaming culture will also find it an accessible and visually fun experience. Arrive early in the event run to secure the best merchandise selection before popular items sell out.
Good to know
Entry to the pop-up shop is free, but budget accordingly if you want to qualify for the bonus clear cards — you need to spend at least ¥1,000 per card draw and ¥3,000 for the exclusive Arle birthday card. MEDICOS SHOP Shinjuku is located on the 6th floor of Shinjuku Marui Annex, a well-known fashion and lifestyle building near Shinjuku Station's east side. The shop is a relatively small retail space, so expect it to be crowded on weekends and during the opening days — weekday mornings are your best bet for a relaxed browse. Bonus clear cards are distributed randomly, so duplicate pulls are possible; the post-event online sale from August 3 may offer a second chance at cards if you miss out in person.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.