What this is
Sanrio Puroland transforms its entirely indoor theme park into a summer festival setting for Neo Natsu Matsuri, blending traditional matsuri aesthetics with the park's signature cast of Hello Kitty, My Melody, Cinnamoroll, and friends. Unlike outdoor summer festivals that depend on weather, this one runs in air-conditioned comfort inside the sprawling Tama New Town complex. Expect themed decorations, seasonal live shows, character meet-and-greets, and limited-edition summer merchandise — all wrapped in Sanrio's distinctively pastel, maximalist visual style.
Who should go
Families with young children and Sanrio fans of any age — this is genuinely a character-fandom destination, not a general-interest festival. Adults visiting without children will fit right in, as Puroland has a strong adult fan base in Japan.
Good to know
Tickets can be purchased on the official Sanrio Puroland website (puroland.jp), which supports English and accepts major foreign credit cards including Visa and Mastercard — no Japanese address required for e-tickets. The park is entirely indoors across multiple floors, with a central atrium stage where the main live shows take place; seating for shows is first-come, first-served so arrive 20–30 minutes early. Sanrio Puroland has a no-outside-food policy in most areas, but there are numerous themed cafés and restaurants inside. The park typically opens at 10:00 and closes between 17:00 and 20:00 depending on the season — check the official calendar as hours vary during the summer festival period. Lockers are available near the entrance for bags and larger items.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.