What this is
The Senki Zesshou Symphogear XV POP UP STORE 2026 is a limited-run merchandise event celebrating the fifth and final season of the beloved magical girl action anime series Symphogear. Running from June 27 to July 12, 2026, the pop-up is hosted at the iconic AKIHABARA Gamers Main Store (7th floor) and simultaneously through the Gamers Online Shop. The event features newly illustrated artwork exclusive to this pop-up, with a range of merchandise not available through regular retail channels. A purchaser lottery event adds an extra layer of excitement, giving buyers the chance to win additional prizes or limited items.
Who should go
This event is tailor-made for fans of the Symphogear franchise who want to get their hands on exclusive, newly illustrated merchandise in the heart of Akihabara. Anime collectors and figure enthusiasts will appreciate the limited-edition nature of the goods and the lottery incentive for purchases. The Gamers Main Store is a well-known destination for anime merchandise, so the atmosphere will be enthusiastic and fan-focused. If you can't make it in person, the Gamers Online Shop option means international and out-of-town fans can also participate. Arrive early on weekends as popular pop-up stores in Akihabara can draw queues, especially on opening day.
Good to know
Entry to the pop-up floor is free, but merchandise sells out quickly at popular Akihabara pop-ups — especially newly illustrated items on opening weekend. The Gamers Online Shop runs concurrently, which is useful if specific items sell out in-store or if you're unable to visit in person; note that overseas shipping options may be limited and a forwarding service may be needed. The lottery event requires a purchase to enter, so review the official announcement for minimum spend thresholds before you go. AKIHABARA Gamers Main Store is a multi-floor retail destination well-known to anime fans, located just steps from Akihabara Station's Electric Town exit. Foreign visitors should note that some lottery prizes may require a Japanese address for delivery.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.