What this is
Animate's nationwide chain of anime merchandise stores is running a month-long anniversary campaign for Shikufoni, a Japanese media franchise celebrating its fourth year. Spend ¥1,650 or more on eligible Shikufoni products and you receive one randomly selected postcard from a set of nine exclusive designs — note that you cannot choose which design you get. The same postcard bonus applies per qualifying purchase of eligible books and audio products.
Who should go
Existing Shikufoni fans who want to collect anniversary merchandise and bonus postcards. Casual anime shoppers browsing animate stores may enjoy the atmosphere but won't benefit from the campaign without prior interest in the franchise.
Good to know
Animate stores are found in most major Japanese cities and are straightforward to shop in — staff are accustomed to customers browsing without speaking Japanese, and products are clearly labelled. The postcard bonus is issued at the point of purchase in-store, or included with your order if shopping via the animate Online Shop. Postcard designs are distributed randomly and cannot be requested, so completionists should budget for multiple purchases. The online shop ships internationally in some cases, but check the current shipping policy on the animate website as it changes periodically. Bring cash as a backup — while many animate locations now accept IC cards and some credit cards, payment options vary by branch.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.