What this is
The Shinshu Wine Summit in Matsumoto is a large-scale wine festival celebrating the wines of Nagano Prefecture, known locally as Shinshu. Around 150 varieties of wine are presented by approximately 70 wineries and vineyards from across the region, making it one of the most comprehensive showcases of Nagano's growing wine culture. Nagano Prefecture has emerged as one of Japan's most respected wine-producing regions, benefiting from high altitude, cool temperatures, and fertile soils that produce distinctive Japanese varietals. The event pairs these wines with food from popular Matsumoto restaurants, creating a full culinary experience rooted in local terroir and cuisine. It is a rare opportunity to taste the breadth of Shinshu wine production in one place, from established wineries to smaller boutique producers.
Who should go
This event is ideal for wine enthusiasts, foodies, and anyone curious about Japan's domestic wine scene beyond the usual sake and whisky offerings. Matsumoto is a charming castle city in the Japanese Alps, so the setting adds a scenic dimension to the tasting experience. Couples, solo travellers, and groups of friends looking for a relaxed afternoon of discovery will all feel at home here. Arrive early to work through the full range of 150 wines before crowds build and popular pours run out.
Good to know
Tickets are likely sold via eplus.jp or the event's official website — foreign credit cards are generally accepted on eplus but a Japanese address may be required for physical ticket delivery; opt for convenience store pickup at Lawson if available. Hanadokei Park is an outdoor venue in central Matsumoto, so weather-appropriate clothing is recommended — June can bring rain, so a compact umbrella or light rain jacket is wise. Most wine festivals of this type in Japan operate on a token or ticket system for pours, so exchange cash for tokens at the entrance. Food vendors from Matsumoto restaurants will be on-site, but popular dishes can sell out by mid-afternoon, so arrive promptly after doors open. Foreign visitors should note that English signage at the wine stalls may be limited — pointing and smiling works well, and many winery staff are enthusiastic to share their products regardless of language.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.