What this is
Nine characters, nine hologram sheet designs, and a theme of 'antiques × letters' — this pop-up store marks the 9th anniversary of the beloved stage musical anime Shoujo☆Kageki Revue Starlight with a two-week retail event at Shinjuku Marui Annex. Newly commissioned illustrations of the full main cast (Karen, Hikari, Maya, Junna, Mahiru, Nana, Claudine, Futaba, and Kaoruko) appear across exclusive merchandise including diorama acrylic stands, frill tote bags, pouches, letter sets, and trading stamp-style stickers. For ¥1,000 per session, fans can take a commemorative photo using a character-themed frame, and every ¥3,000 spent earns a random hologram sheet from nine designs.
Who should go
Dedicated fans of Revue Starlight — the anime, stage productions, or mobile game — will find this worth a dedicated trip. Casual anime shoppers browsing Shinjuku may also enjoy the exclusive goods, but the appeal is narrow without prior attachment to the franchise.
Good to know
This is a retail pop-up, so no advance tickets are required to browse and purchase goods — just walk in during store hours. Payment at Marui stores typically accepts major credit cards including foreign-issued Visa and Mastercard, as well as IC cards and cash; Epos Card holders receive an extra random benefit on purchases. The photo session (¥1,000 per session) may have limited slots, so ask staff about availability when you arrive. Shinjuku Marui Annex is a compact multi-floor fashion building, and the pop-up occupies the 2nd floor — expect a small but well-organised space typical of anime collaboration events in Marui venues. Stock is not guaranteed to last the full two weeks, so visiting in the first few days is advisable for the widest selection.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.