What this is
Shugo Chara! turns 20 in 2026, and Animate is marking the milestone with a nationwide autumn fair running from October 10 to November 1. Spend ¥1,100 or more on eligible Shugo Chara! merchandise — or put down a reservation deposit of the same amount — and you'll receive one randomly assigned bromide (a collectible photo card) from a set of five anniversary designs. Books and audio-visual products each earn one bromide per item purchased, making it a straightforward purchase-bonus campaign rather than a ticketed event.
Who should go
Shugo Chara! fans who've been following the series since its 2006 debut and want a tangible piece of the anniversary. Collectors chasing the bromide set will need to visit multiple times or spend across several items, since designs are random and non-selectable.
Good to know
Animate stores are found in most major Japanese cities and are typically a short walk from central train stations — the Animate Ikebukuro flagship in Tokyo is the largest and most well-stocked. Payment at physical Animate stores generally accepts both cash and card, including some foreign cards, though cash is a safe backup. The Animate online store ships within Japan; overseas shipping options are limited, so visitors should plan to pick up purchases in-store. Bromide designs are distributed randomly with no selection allowed, so buying multiple qualifying items is the only way to improve your chances of completing the set. Stock is finite and no restocking is guaranteed, so visiting early in the campaign period is advisable.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.