What this is
Marking 20 years since the magical-girl anime first aired, this free pop-up shop celebrates Shugo Chara! with a dedicated merchandise line built around a single charming concept: the show's characters reimagined in fluffy, animal-inspired 'Mofumofu Toy' outfits rendered in newly commissioned illustrations. Exclusive goods include acrylic stands, keyholders, character badges, and mini clear cards — all unique to this anniversary run. The shop appears first at Fukuoka PARCO in late August, then travels to Nagoya PARCO in October.
Who should go
Shugo Chara! fans, particularly those who grew up watching it in the late 2000s, will find this a genuine nostalgia hit. Collectors of anime merchandise and anyone drawn to kawaii character goods are the core audience here.
Good to know
Admission to browse the pop-up is free, but merchandise purchases are paid separately — budget accordingly if you plan to buy multiple items. Both PARCO locations are major urban shopping centres that accept credit cards at most tills, but having some cash on hand is wise for smaller transactions. Numbered entry tickets may be distributed on busy days (weekends and the opening days are most likely to be affected), so arriving when the shop opens gives you the best chance of browsing without a wait. There is no official ticket-buying platform for entry — just show up. Check the official website closer to the date for any updated entry procedures or exclusive item announcements.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.