What this is
Fans of the beloved shojo anime 'Snow White with the Red Hair' (Akagami no Shirayukihime) get a dedicated pop-up shop stocked with newly created merchandise featuring original illustrations not available elsewhere. Every ¥1,000 spent earns a randomly selected mini photo card from five designs — a classic gacha-style incentive that drives repeat visits. Entry is free, though crowd controls including numbered tickets may be introduced on busy days.
Who should go
Dedicated fans of the anime series, particularly collectors chasing the exclusive merchandise and randomised photo cards. Casual shoppers browsing Shinjuku Marui Annex may wander in, but the appeal is squarely aimed at the existing fanbase.
Good to know
No ticket purchase is required to enter — admission is free — but numbered entry tickets may be distributed at the venue if queues become unmanageable, so arriving at opening time is advisable. Payment at MEDICOS SHOP typically accepts major credit cards and IC cards, but having some cash on hand is wise for smaller purchases. The shop is inside Shinjuku Marui Annex, a department store with standard retail hours; confirm opening time on the official website as pop-up hours may differ from the store's regular schedule. The randomised mini photo card bonus (one per ¥1,000 spent) cannot be chosen in advance and is available only while stocks last, so earlier visits give you the best selection odds. Cosplay or cosplay-like clothing is explicitly prohibited at entry.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.