What this is
Timed to run alongside live stage performances at the nearby Theater 1010, this pop-up shop brings merchandise from the stage play Assault Lily: Sturm Odaiba Girls' School Arc to Kitasenju Marui's third floor for one week only. Assault Lily is a mixed-media franchise spanning anime, manga, and stage productions centred on girls wielding magical weapons against alien threats. Spend ¥5,500 or more and you'll receive a randomly selected postcard from seven newly illustrated designs; EPOS Card holders who hit the same threshold can also enter a guaranteed-prize lottery.
Who should go
Assault Lily fans attending the Theater 1010 stage run will find this a natural add-on. Collectors of anime merchandise and stage-play goods are the core audience — casual visitors with no prior knowledge of the franchise will find little here.
Good to know
This is a retail pop-up, not a ticketed event — entry is free and no reservation is needed. The shop is on the third floor of Kitasenju Marui, a department store directly connected to Kitasenju Station. Merchandise details have not yet been announced, so check the official website before visiting to confirm what's available. The postcard bonus (one of seven designs, randomly selected) requires a single transaction of ¥5,500 or more; EPOS Card holders get additional access to a no-lose prize lottery at the same spend threshold. Theater 1010, where the accompanying stage performances are held, is also in Kitasenju, making it easy to combine both on the same day.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.