What this is
SMILE-LABO HIROSHIMA offers a strawberry picking experience where visitors harvest and eat fresh strawberries directly from the plants inside a controlled greenhouse environment. Agricultural tourism of this kind has surged in popularity across Japan, particularly during winter and early spring when domestic strawberries reach their peak sweetness. Japan is internationally renowned for its premium strawberry cultivation, producing highly prized varieties known for exceptional flavour and appearance. This hands-on activity blends seasonal eating with gentle education about Japanese farming techniques, making it a wholesome outing for families.
Who should go
This experience is ideal for families with young children, toddlers, and elderly visitors who want a safe, indoor agricultural activity during the cooler months. The relaxed, casual atmosphere means there is no pressure or skill required — just the simple pleasure of picking and eating fresh fruit. Couples and visitors curious about Japan's celebrated strawberry culture will also find it charming. Book your slot in advance, especially for weekends, and aim to arrive early in your session to get the best selection of ripe berries.
Good to know
Tickets and reservations should be made directly through SMILE-LABO HIROSHIMA — contact the venue or check their official website for online booking options, as foreign credit cards may not be accepted at smaller agricultural facilities, so bring cash (yen) to be safe. The experience takes place in a greenhouse, so temperatures will be warmer than outside — light layers are recommended. Sessions are typically time-limited, so plan to arrive promptly at your booked slot. Foreign visitors should confirm session availability and any language support in advance by reaching out to the venue directly.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.