What this is
Studio Pierrot's Magical Girl Series POP UP STORE is a limited-run retail and experiential event celebrating the studio's beloved magical girl anime franchises, held at Shinjuku Marui Annex in Tokyo from June 6 to 21, 2026. Studio Pierrot is the legendary animation studio behind iconic magical girl titles that have shaped generations of anime fans in Japan and worldwide. The pop-up features a 'Tokimeki Photo Studio' themed space produced by artist Ayumu Endo, transforming the venue into an immersive, photogenic environment inspired by the series. Exclusive merchandise with newly drawn visuals will be sold, including items tied to the newer series 'Magical Sisters LuluttoLilly,' alongside collectibles like Photo Gray-style cards, plush photo items, can badges, and acrylic stands. A purchase bonus lottery adds an extra layer of excitement, rewarding shoppers with one entry for every ¥3,000 spent.
Who should go
This event is tailor-made for fans of Studio Pierrot's magical girl anime, from longtime devotees of classic series to newer fans of 'Magical Sisters LuluttoLilly.' The photo studio aesthetic makes it a dream destination for anyone who loves kawaii, pastel-toned, Instagram-worthy spaces and collector merchandise. Anime tourists visiting Tokyo in June will find this a highly rewarding stop in Shinjuku, one of the city's most accessible and vibrant districts. Arrive early on opening day (June 6) as shuffle entry and numbered ticket distribution will be in effect — plan to queue before the venue opens to secure your spot.
Good to know
Entry is free but the opening day (June 6) uses a shuffle entry and numbered ticket system — arrive early to receive your numbered ticket, as popular pop-up stores in Shinjuku can draw long queues from before opening. Shinjuku Marui Annex is a well-known fashion and event building in central Shinjuku, easily accessible from multiple exits of Shinjuku Station. Payment at pop-up merchandise booths in Japan is often cash-preferred, so bring yen; card acceptance varies by event operator. An online shop opens around June 10–11 for those unable to attend in person, which is a great option for international visitors who may miss the physical dates. The purchase bonus lottery (1 entry per ¥3,000 spent) means it's worth planning your purchases in advance to hit the threshold efficiently.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.