What this is
Fans of The Idolmaster Cinderella Girls can eat themed food inspired by the idol unit One Steps — comprising Hotaru Shiragiku, Hiromi Seki, and Nono Morikubo — at the yogurt café chain & Yogurt across two locations in Yokohama and Omiya. Running from July 19 through September 23, 2026, the campaign includes collaboration menu items tied to each individual idol, novelty bonuses for ordering eligible dishes, exclusive merchandise, and a social media photo contest on X and Instagram. Note that the Omotesando flagship store is not participating.
Who should go
Cinderella Girls fans, particularly those who follow the One Steps unit. Casual anime café visitors looking for a themed dining experience will also find it accessible, but the novelty bonuses and goods are the main draw for dedicated players and collectors.
Good to know
Reservation details and full campaign specifics are being announced gradually on the official special website, so check back regularly before visiting. The collaboration is only at the Yokohama and Omiya branches — the Omotesando main store is explicitly excluded. Novelty bonuses are tied to ordering eligible collaboration food items, so confirm which menu items qualify before you order. Social media contest participation requires following the official accounts on both X and Instagram and posting a photo, which is straightforward for international visitors.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.