What this is
The Idolmaster SideM Remember Shot Fair is a multi-part in-store promotional campaign held at animate stores across Japan, celebrating the SideM branch of the long-running Idolmaster franchise. The campaign runs in two phases: Part 2 from June 27 to July 20, 2026, and Part 3 from August 15 to September 6, 2026. Fans who spend 1,100 yen or more on qualifying SideM merchandise or reservation deposits receive a random bonus stamp-style sticker — 9 types in Part 2 and 10 types in Part 3. The Idolmaster SideM focuses on male idol units and has a dedicated and passionate fanbase both in Japan and internationally. animate is Japan's largest anime and manga retail chain, making this a widely accessible campaign for fans across the country.
Who should go
This event is ideal for fans of The Idolmaster SideM franchise, particularly those who collect merchandise, trading items, or character goods. The atmosphere is that of a busy specialty retail store during a limited campaign, with fellow fans browsing and hunting for their favourite character stickers. Collectors who enjoy the thrill of random bonus items and completionist campaigns will find this especially rewarding. If you're visiting Japan during either campaign window, stopping by an animate store is a great way to pick up exclusive goods unavailable outside Japan. Check stock levels early in each campaign period, as popular character stickers tend to disappear quickly.
Good to know
Bonus stickers are distributed randomly and on a while-supplies-last basis, so visiting early in each campaign window gives you the best selection. animate stores are typically located near major train stations in city centres — the flagship Ikebukuro store in Tokyo is one of the largest and most well-stocked. Most animate branches accept credit cards including foreign-issued Visa and Mastercard, but it's wise to carry cash as a backup at smaller branches. The animate Online Shop also participates in the campaign, which is useful if you want to order additional items during your stay in Japan. There is no entry fee or ticket required — simply shop for qualifying SideM goods during the campaign period to receive your bonus.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.