What this is
The Million Machida Art Rally 2026 is a collaboration event between the popular idol franchise THE IDOLM@STER MILLION LIVE! and Machida City in Tokyo, running across multiple venues throughout the Machida Central Shopping District. The event centers on a quiz rally that takes participants on a tour of public art installations around the shopping district, commemorating the installation of a special manhole cover featuring the idol character Roco. Alongside the quiz rally, a social media posting project invites fans to share content using the hashtag #MillionMachidaArtRally, and collaboration drinks with a Roco motif are sold at Cafe Keyaki. The event also incorporates the Machida City Museum of Graphic Arts, blending anime fandom with genuine local art culture in a way that encourages exploration of the city.
Who should go
This event is tailor-made for fans of THE IDOLM@STER MILLION LIVE! who want to combine their love of the franchise with a real-world scavenger hunt experience around Machida. It also suits anime tourists and collectors who enjoy location-based events, as well as curious visitors who want to explore a lively Tokyo suburb with a fun interactive structure. The relaxed, self-guided format makes it accessible for solo fans, friend groups, and even families with older children who enjoy gaming or anime culture. Arrive early in the event period to secure the limited first-come, first-served original design notebook given to quiz rally participants.
Good to know
This is a free, self-guided event spread across the Machida Central Shopping District, so no advance tickets are required — just show up and start the quiz rally. The original design notebook gift for quiz rally participants is first-come, first-served, so visiting on or shortly after July 30 gives you the best chance of securing one. Cafe Keyaki, where the collaboration drinks are sold, is a real café in the Machida area, so expect to pay standard café prices for the themed drinks — cash is commonly accepted at smaller Japanese cafés, though card acceptance varies. The Machida City Museum of Graphic Arts is a legitimate art museum and may have its own admission fee separate from the rally itself, so check ahead. Foreign visitors will find Machida Station easy to reach from central Tokyo in around 30–40 minutes via the Odakyu Line from Shinjuku.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.