What this is
This pop-up shop celebrates a special collaboration between THE IDOLM@STER SHINY COLORS — the popular idol-raising mobile game and multimedia franchise — and British sportswear brand Admiral, resulting in a limited-edition line of collaboration sneakers. The event runs at Shibuya MODI's 7th floor event space from June 26 to July 12, 2026, followed by a second run at Namba Marui in Osaka from August 14 to August 30, 2026. Visitors can browse sample displays of the collaboration sneakers, use a dedicated fitting space, and purchase newly drawn illustration merchandise and apparel items worn by the in-game idols. Online pre-orders are also available simultaneously via Marui Web Channel and Asobi Store throughout the entire campaign period.
Who should go
This event is tailor-made for fans of THE IDOLM@STER SHINY COLORS franchise who want to get their hands on exclusive merchandise and be among the first to see the Admiral collaboration sneakers in person. Sneakerheads with an interest in anime crossover fashion will also find the Admiral collab genuinely compelling, as it bridges British sportswear heritage with Japanese idol culture. Casual anime fans curious about the franchise or pop-up culture in Japan will enjoy the atmosphere and the chance to browse limited-edition goods. Spend ¥3,000 or more to receive one of 16 types of collectible clear cards — plan your purchases accordingly to maximise your haul.
Good to know
Entry to the pop-up is free, but merchandise sells out fast at popular anime collaborations — arriving at opening time on weekdays is the safest strategy. Shibuya MODI is a well-known commercial facility directly connected to the Shibuya scramble area, and the 7th floor event space is a dedicated pop-up venue with good foot traffic but limited floor space, so expect queues on weekends. Credit cards are generally accepted at MODI retail spaces, but bring cash for any smaller merchandise purchases to be safe. The clear card bonus (one per ¥3,000 spent, 16 types total) is random, so collectors should plan their budget in advance. If you miss the Shibuya dates, the same collaboration moves to Namba Marui in Osaka in August, and online orders are available via Marui Web Channel and Asobi Store throughout the entire campaign.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.