What this is
Ten years after The Promised Neverland began serialization in Weekly Shonen Jump, this pop-up shop brings the anniversary to Shibuya with exclusive merchandise centered on Emma, Norman, and Ray. The store runs for just ten days and includes plush pouches, manga-style cushions, art boards, and book pouches — plus a special Emma birthday message board installed on August 22 only. Spend ¥3,300 or more and you receive a random bromide card from a set of six designs.
Who should go
Fans of The Promised Neverland, particularly collectors chasing limited merchandise. The short run and random bromide mechanic will appeal to those who enjoy the hunt aspect of anime pop-up shopping.
Good to know
Entry to the pop-up store is free, but merchandise sells quickly and stock is not replenished once sold out. Payment at Shibuya MODI retail floors typically accepts major credit cards including foreign Visa and Mastercard. The bromide purchase bonus (one random card per ¥3,300 spent) cannot be exchanged or selected, so plan your spending accordingly. The store is on the 7th floor of Shibuya MODI — take the elevator near the main entrance to avoid the crowds on the escalators. The Emma birthday message board is a one-day-only installation on August 22, so plan your visit around that if it's a priority.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.