What this is
Spend ¥2,200 or more on designated character merchandise and walk away with one of eight exclusive postcard designs — that's the hook of this 10th-anniversary retail fair for the anime Touken Ranbu -Hanamaru-. Running across animate stores nationwide and the animate Online Shop from late August through late September 2026, it's a purchase-with-gift campaign tied to the beloved sword-boys franchise reaching its decade milestone. Fans collecting all eight postcard variants will need to plan multiple visits or purchases.
Who should go
Dedicated Touken Ranbu -Hanamaru- fans who are already buying merchandise — this is a collector's campaign, not a standalone event. Casual anime shoppers may find little reason to seek it out specifically.
Good to know
This is a purchase-with-gift campaign, not a ticketed event — no reservation is needed, just show up at any participating animate store or shop online. The animate Online Shop accepts some international credit cards, though foreign visitors may encounter address verification issues; shopping in-store is simpler for tourists. Physical animate locations are found in most major cities including Akihabara, Ikebukuro, and Shibuya in Tokyo. Postcard stock is limited and distributed while supplies last, so early visits are advisable. The campaign runs for nearly a month, giving collectors ample time to make multiple qualifying purchases.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.