What this is
Fans of the newly announced TV anime 'Let's Go Kaikigumi' get an early chance to own exclusive merchandise before the show even airs, with two sets of original illustrations — 'Reading Time ver.' and 'Dash! ver.' — produced specifically for this pop-up. The Annivroad by Bushiroad Creative Store inside Shinjuku Marui Annex is a specialist anime merch space, so the setup will be polished and purpose-built. Product lineup and purchase bonuses are still to be announced on the official site, so checking before you visit is essential.
Who should go
Dedicated fans of 'Let's Go Kaikigumi' or collectors who follow Bushiroad Creative releases. Casual anime shoppers may find little reason to visit without prior familiarity with the property.
Good to know
This is a Bushiroad Creative pop-up, so merchandise is typically paid for in cash or card at the counter — bring some yen as a backup since smaller pop-up setups don't always have reliable card readers. Purchase bonuses (if announced) are usually tied to spending thresholds and distributed while supplies last, so arriving early on a weekday gives you the best chance. The Annivroad store inside Shinjuku Marui Annex is a compact, dedicated anime merch space — not a large floor, so expect a queue on busy days. Follow the official Bushiroad Creative social accounts for product reveals, which typically drop a few days before the event opens. The store is inside a mainstream fashion mall, so it's easy to combine with other Shinjuku shopping.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.