What this is
This is a limited merchandise release collaboration between the popular mobile game and anime franchise 'Umamusume: Pretty Derby' and the Bic Camera Group retail chain. The collection features exclusive items available only through this partnership, making it a collector's event for fans of the franchise. Sales are staggered across three phases: advance sales at the '7th EVENT in TOKYO' venue and Ariake Garden Gallery on June 20–21, 2026, followed by in-store sales at select Bic Camera Group locations from July 17, and online sales from July 31. Umamusume: Pretty Derby is a massively popular Japanese multimedia franchise combining horse racing, idol culture, and anime aesthetics, with a dedicated and passionate fanbase across Japan and internationally.
Who should go
This event is ideal for fans of Umamusume: Pretty Derby who want to get their hands on exclusive collaboration merchandise before it sells out. Collectors and anime merchandise enthusiasts will find the limited-edition items particularly appealing, especially those attending the '7th EVENT in TOKYO' for early access. International fans visiting Japan during this period have a rare opportunity to pick up items that may not be available outside Japan. Arrive early on June 20 at the Ariake Garden Gallery for advance sales, as limited items are likely to sell out quickly.
Good to know
Advance sales take place at the '7th EVENT in TOKYO' venue and Ariake Garden Gallery on June 20–21 — these are the only opportunities to get items before general in-store release, so fans should prioritise attending these if possible. Ariake Garden Gallery is located within the Ariake Garden complex in Koto Ward, easily reached via the Rinkai Line or Yurikamome. For in-store sales, Bic Camera Group includes Bic Camera, Sofmap, and Kojima stores — check the official special page to confirm participating locations. Online sales via the official site begin July 31 at 10:00 JST; foreign credit cards are generally accepted on major Japanese retail sites, but a Japanese shipping address or forwarding service may be required for delivery.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.