What this is
Ride the Tokaido Shinkansen between August and November 2026 and you'll find exclusive content starring VSPO! VTuber Tachibana Hinano built into the journey itself. This JR Tokai collaboration ties into her solo live concert 'Progress' and runs across two phases, offering onboard special videos (different cuts for eastbound and westbound trains), a five-question trivia quiz with downloadable wallpaper rewards, a boarding pass-style collectible card printable at Seven-Eleven, and an instant lottery for original acrylic keychains. The content updates between Phase 1 (August 5–September 16) and Phase 2 (September 17–November 4), giving fans a reason to ride twice.
Who should go
Dedicated Tachibana Hinano fans and VSPO! followers who are already planning Shinkansen travel — or willing to book a ride specifically for the campaign. Casual anime or VTuber fans may find the collectibles appealing as a bonus on an existing trip.
Good to know
All campaign content is accessed onboard the Tokaido Shinkansen — no separate app download or pre-registration appears to be required beyond having a valid ticket. The boarding pass-style card is printed via Seven-Eleven Multi Copy machines (not standard printers), so locate a compatible store in advance using the Seven-Eleven store locator. Acrylic keychain prizes (300 total across both phases) are limited, so early participation is advisable. Foreign visitors should note that campaign pages and quiz content are likely in Japanese only. The campaign ends on the same date as Tachibana Hinano's 'Progress' concert, suggesting the event may serve as a lead-up tie-in for concert attendees travelling by Shinkansen.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.