What this is
Wendy's First Kitchen — Japan's hybrid Wendy's/First Kitchen fast food chain — is running a full collaboration with the hit HoYoverse action RPG Zenless Zone Zero, turning participating restaurants into themed pop-up experiences. Characters Komano Masato, Ellen, and Bangboo appear dressed in staff uniforms across in-store visuals, while 56 locations broadcast original announcements and the Ellen version of 'Moe Chakka Fire' in-store. Eight locations get full special store wrapping treatment, and collaboration menu items plus exclusive merchandise are available throughout the run.
Who should go
Zenless Zone Zero players and HoYoverse fans who want to collect limited merchandise or experience the themed restaurant atmosphere. Casual anime and gaming fans curious about Japan's food collaboration culture will also find it worth a visit.
Good to know
No tickets are required — this is a walk-in restaurant collaboration open during normal business hours. Exclusive merchandise is sold in-store and is not available online, so visiting in person is the only way to obtain it. The eight specially wrapped locations will offer the most immersive experience and are worth seeking out over standard participating branches. Payment at Wendy's First Kitchen locations typically accepts both cash and major IC cards (Suica, Pasmo); card acceptance varies by branch. Check the official collaboration website for the full list of participating locations and any merchandise purchase limits per customer.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.