What this is
A pop-up collaboration between the trading card game Z/X -Zillions of enemy X- and Harajuku sweets shop YURINAN, running along Takeshita Street for nearly a month. The second time these two have teamed up, it centres on themed food and collectibles — including a collaboration dorayaki sandwich called 'Dark Phalanx' (¥800), a themed drink 'Absolute Sweet ~Marble Ice Cream & Strawberry Milk~' (¥1,000), and random merchandise like can badges and acrylic stands. Food purchases come with a random bonus PR card or acrylic coin featuring Max Murai. A special on-site sales day runs July 26th, with online ordering also available through YURINAN's shop.
Who should go
Z/X card game fans and YURINAN regulars who want themed food and collectibles. Casual Harajuku visitors with no knowledge of Z/X will find little reason to stop in.
Good to know
Merchandise and food can be ordered online via the YURINAN Online Shop from June 26, which is the safest option for visitors who cannot guarantee being in Harajuku on a specific date. Payment at YURINAN's physical shop on Takeshita Street is typically cash-friendly; bring yen as smaller Harajuku shops do not always accept foreign cards. Random bonus items (PR card and acrylic coin) are distributed with food purchases, so quantities are limited — the July 26 special sales day will draw the most dedicated fans and queues are likely. The collaboration also has a presence at Asakusabashi Hulic Hall during the ZXTREME 2026 SUMMER Tokyo event, so check that schedule if you are attending the card game event itself.
This event was sourced and translated from Japanese by What's On Japan. Details may change — verify with the official source before attending.